Some companies clone a circuit. DemonFX sometimes seem to clone the name, the artwork and nearly the whole visual identity too.
So where's the line between an affordable take on a classic circuit and simply copying someone else's product?
DemonFX aren't squeaky clean here. But listen to the pedals and the argument gets more complicated.
I've been covering them since 2022 (the Prince of Tone in July, the Jan Ray in October), and we're now past 30 DemonFX pedals on the channel. So this isn't a take based on something that arrived in the post yesterday.
Why people buy them
The appeal is simple. You want a particular sound, and the original is expensive, scarce or stuck behind a waiting list. DemonFX get you into that territory now, for much less.
Most of these players aren't collecting boutique pedals. They want to plug in and get a usable sound without paying silly used-market prices. And honestly, can you blame them?
Where it gets awkward
Tube Screamer, Rat and Muff circuits have been reinterpreted for decades. They're common language. Trouble starts when a company copies a boutique pedal that's still on sale, with similar artwork or the same name.
The Jan Ray is the easy case to discuss. The original is an expensive low-gain overdrive known for a transparent, slightly pushed clean sound, a bit Timmy-like, and the DemonFX version gets you that idea for far less. But they've used the same name. I'm no lawyer, so take what I'm saying with a pinch of salt, but borrowing a circuit and a name is borrowing more than an electronic design. That's a pretty clear cut case, right?
The Prince of Tone is the more complicated one. Getting an Analogman King of Tone new has meant a waiting list that I hear can run to six years, and used prices can end up above new. The designer sees nothing from a used sale either. So is the DemonFX really worse? Possibly, because a used King of Tone is an authentic product changing hands, while a new DemonFX is a fresh sale built on someone else's design and identity. Simple fact is, if you want an Analogman one today, you can't get it... so are DemonFX terrible for plugging that gap?
The catch: some of them sound good
If they all sounded bad, this would be easy. Unfortunately, some sound pretty good. The AT-DS is one of the strongest performers in my DemonFX back catalogue, and that tells me people want to know if it delivers, not just whether there's drama. Then the defence changes: you're buying a sound, not a logo.
Fair enough. But most makers give a Rat, Screamer or Muff their own name, look and tweaks. DemonFX more often say "the thing you already know, but cheaper", whether that's a Keeley four-knob compressor, a Keeley Caverns (the Ravine) or an EarthQuaker Ghost Echo (the Ghast Echo). That isn't only about rare pedals.
The Behringer parallel only goes so far, too. Their case is that rare or discontinued gear becomes available to people who could never afford it. DemonFX use a similar argument for pedals that are still being sold.
So, where's the line?
It's personal, and it won't sit in the same place for everyone. For some players, the sound is all that matters. For others, the designer's ability to earn a living from their work matters just as much.
Are DemonFX good? Some, absolutely. Good value? Often. Squeaky clean? No. Is buying one wrong? That's up to you.
I'd love to hear where you land in the comments, but please be kind to each other. Does the name and artwork change things for you? And if the original is effectively unobtainable, is the copy easier to justify?